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Search Engine optimization (SEO)

You’ve heard about Search Engine Optimization, you seen the ads from cut-rate to high-ticket SEO services, but, in a nutshell, what is it?

Well, it’s a lot of things, all designed to help your page be present in the highest ranking results when a web-surfer types in a query pertaining to what you sell. Let’s talk about ‘organic results’, these are the pages the search engines rank (for free) in order of how close they come to answering the question implied by the search terms used. Not the sponsored links or the ads on the right, but the free links below and to the left of all that. Savvy surfers go straight to the organic results.

The most important thing you can do to achieve high organic ranking is to have your site designed to be highly relevant to search terms your potential customers will use to find you. But be honest, misrepresenting who you are in order to achieve high results under certain ‘sought after’ search terms will backfire on you. Not only will visitors click off your page in a hurry, the more intelligent spiders and indexers out there will catch on and actually apply ‘demerits’ for such behavior, and once a domain has suffered this kind of ‘blacklisting’ it’s difficult to recover.

So start out by thinking about what you want to say about what you sell. Stay away from terms like ‘fabulous’, ‘remarkable’, or ‘tremendous’, while these are nice flowery terms to spice up your script it’s very unlikely anyone will ever type them in a search. Try ‘affordable’, ‘easy to use’, or even better – ‘solution’, ‘how to’, and ‘how can I’ as descriptive words and headings in your text.

Repeat your main themes words on products or services often to achieve the perfect ‘keyword density’; too little and the engines don’t know what you sell, too much and they don’t believe you, inaccurate and all the ‘hits’ in the world won’t make you a thin dime.

We utilize your keywords within the html code of your website to develop descriptive and relevant meta-tags and alternate image tags that enhance your sites ranking. It is a Must that your tags match your real content.

For a more in-depth understanding of SEO visit one of our favorite informational sites; Wikipedia.org -
http://en.wikipedia.org/wiki/Search_engine_optimization.

And be sure to check back with us for more informational SEO articles as time goes on.